Small Businesses and Web Success

The Internet is arguably the most transformative business technology of our lifetime. The rapid shift to doing business on the web has broken down traditional sales channels, opened up regional and national markets, and closed the competitive gap between small companies and their larger competitors.

Small Businesses Lack Web Expertise
However, most small businesses lack access to the kinds of web expertise and resources that their larger competitors take for granted. And, in most cases, their web developers lack access to this expertise as well.

That's not surprising. While almost every community college offers courses in web development, none that we know of teach search engine optimization or web marketing classes. And very few web developers have the background in business marketing that would enable them to marry technology to a company's business and marketing strategy.

Therefore, Small Business Websites "Underperform"
Because entrepreneurs lack access to web expertise, their websites often "underperform" when it comes to attracting more search engine traffic, raising the quality of their traffic, and converting traffic to sales.

Similarly, most small businesses don't know how to use their websites to increase customer service, build loyal users, improve their business processes, decrease operating expenses, and build their brand.

Business Outreach Reps are Perfectly Positioned to Help
Business outreach and assistance reps are perfectly positioned to educate entrepreneurs and to help them to develop successful search engine and web marketing strategies for their businesses. Our training gives these reps the skills to do just that.