What We Teach
During our
two day Web Optimization workshop, we teach the most
important elements of business website success:
Where Site Traffic Comes From
We explain the three sources of traffic, and how to
build traffic from each source.
Checking Search Engine Visibility
If your site, or some of
your site pages, cannot be "seen" by Google and the
other search engines, it will not be ranked and
Google will be unable to send traffic your way. We
discuss the most common errors that lead to invisible
or unranked pages.
Finding the Best Keyword Niches
Building a web presence
begins with identifying your web opportunity. We
identify and measure opportunity by looking at the
universe of search possibilities for the terms that
(1) fall within a business' market niche(s); and (2)
offer the best combination of high traffic and low
competition.
How Search Engines Rank Pages
Google and the other
major search engines put particular weight on page
rank and inbound links. We discuss these two
concepts, and how you can work with them to increase
your search engine traffic.
Optimizing Web Pages
Want to be highly ranked
on Google for the search terms that are most
important to your business? We offer a set of
guidelines for optimizing your site for higher
rankings and maximum traffic.
The Six Basics of Web Success
There is a systematic
process for planning and designing websites that win
in the online marketplace. We like to call that
process The Six Steps to Web Success, and we teach
those steps in our workshops.